Entrepreneurship For Hospitality Leaders †MyAssignmenthelp.com

Question: Discuss about the Entrepreneurship For Hospitality Leaders. Answer: Introduction The purpose of this task is to provide a brief overview of the technological impacts on the Australian hotel and hospitality industry. The Australia hotel and hospitality industry are known for its welcoming nature towards the visitors of the country. The organizations present in this industry believe that tourism will help them to grow in the competitive index and gain reputation in the market as well. Further talking about business it should be noted that without innovation no entrepreneur and earn well in the market and innovation in the business is a factor which keeps them going in the international market as well. In short, sustainability is gained with the help of such practices. Use of disruptive is a part of innovation and entrepreneurship process only. Further, the below mentioned task talks about the use of disruptive innovation in the hotel and hospitality industry of Australia. Thesis Statement: The below mentioned task provides a detailed view of the impact role and future trends of the disruptive technology on the Australian hotel and hospitality industry. As technology has become one of the major aspects of growth so, the task talks about the ways in which such technology is used in the business process. Disruptive technology Disruptive technology refers to those technologies that significantly used to alter the ways in which business proceeds and operates in the market. More specifically it is a term in the field of business administration which relates to the process of innovation that creates new additional values in the activities of the company which influences the market to act in favor of them. Disruptive innovation specifically helps in the organization in attaining higher position in the market leaving the competitors behind (Guttentag, Smith, 2017). Further it should also be noted that not all innovations are disruptive, some innovations are also called sustainable innovation. Sustainable innovation refers to innovation that initiates sustainability of the company and its activities in the market whereas disruptive innovation refers to the innovation that creates identification of the company or industry in the market through its differential activities (Viglia, Pelloia, Buhalis, 2018). Disruptive innovation is used by entrepreneurs in the organization who aims to promote the company in the market by taking aggressive techniques and risks as well, not by the market leaders who have already established their markets. The disruptive technology was mainly identified by Milan Zeleny in the year 2009; he states that high quality technology which is used by industries in the market to replace, support or upgrades the outdated technologies in the market is called disruptive technology (Hallak, Assaker, OConnor, Lee, 2018). Such technologies simply help the business process in gaining more profits by becoming efficient in the market. Relating the concept to hotel and hospitality industry, it should be noted that this industry requires high degree of technical implication in their process to gain competence in the competitive index. Moreover, this industry helps the country to grow over time and increase their national income as well, as efficient tourism will increase the numbers of traveler visiting the country Australia. Disruptive technology has the biggest contribution in process of disruptive innovation implemented by entrepreneurs in the market (Guttentag, 2015). Impact of disruptive technology in Australian Hotel and Hospitality Industry Talking about the impact of disruptive technology, it should be noted that in hotel and hospitality industry, technology plays an important role as it helps the country to promote their tourism activities worldwide through social media marketing. Apart from that adventure tourism is also highly promoted in Australia, so technology helps the adventure tourism companies to initially promote their market trade and then aware people for saving the nature and the industry as well. Furthermore, the impact of disruptive technology is discussed below: Online Travel Agents (OTAs) scheme was introduced in the market of Australia so as to initiate consumer ownership by personal computers and help people to book tickets and use the services of the companies online. The biggest impact of disruptive technology in the Australian hotel and hospitality industry was that with the help of this process the consumer base of the companies increased which promoted international trade as well. Like, people from New York used the services of the hospitality companies of Australia to come and travel there due to which the country gained the income from their nature which increased the national income as well. Cross country culture trends also started gaining appreciations as the companies of Australia, with the use of technology identified the trends of different countries and used them in their industry which raised the satisfaction level of the customers in the market (Salvioni, 2016). As the process, disruptive innovation also induced price transparency in the market due to which the companies started earning the trust of the customers. As all the prices of the products were prior mentioned on the website of the company which helped the prospective visitors to compare between prices of different companies and choose the organization providing best services to them. All these activities collectively increased the satisfaction level of customers in the market (Veijola, et. al., 2014). Social media marketing techniques were collectively mixed with disruptive innovation with some risks as well. As the companies present in Australian hotel and hospitality industry created packaged tours for the customers gain higher level of satisfaction in the market. These packages included tickets for the rounds, accommodation, and food and site scene traveling expense. The customers were provided a discount on all such rates and a collective package; this increased the sales of the company along with technical advancement (Boxall, Nyanjom, Slaven, 2017). The industry became more safe and secure and the companies started using technology in their business. Adventure tourism was promoted in the market and all the services became more customers driven and efficient as well (Palacios-Marqus, Merig, Soto-Acosta, 2015). Role of disruptive technology in Australian Hotel and Hospitality Industry Technology to improve efficiencies The term technology itself suggests that it is a way to improve the efficacies of the organizations and industries using them. As discussed is above, technology is an aspect which helps a business to grow in long run and gain advantage in the target market as well. Similarly, it is the role of disruptive technology to analyze the resources and opportunities available to them and implement technology in such a way that identification is gained by the company in the market. Disruptive technology helps an organization to initiate activities which are not performed by any other organization in the market (Willie, et. al., 2017). Creating more personal experience Technology in the field of hotel andhospitality management aims to initiate lively experience to the customers so that they prefer the services of the industry again. As the adventure tourism industry of Australia says that they want to provide personal experience to the customer which makes them close to nature. So, it is the role of the technology to satisfy the requirements of the customers adequately, like many customers travel for business trips and many travels for gaining lively experience. So, the disruptive technology shall segregate the services provided to customers that they attain services which are required by them and pay only for that amount (Divisekera, Nguyen, 2018). Technology to save energy Technology is majorly used in this industry to replace the natural resource used by the company. The fact is known to all that natural resources are getting depleted day by day, due to which companies like Intrepid travels which are present in adventure tourism use technology to spread awareness regarding the use of energy in the environment. Such companies used disruptive technology to save energy, further talking about hotels present in the country; it should be noted that hotels are shifting towards environmental sustainability programs through which they are reducing the energy use and replacing them with technological advancement (Wang, So, Sparks, 2017). Cross Culture transaction and collective growth Another role of the disruptive technology is that it aims to increase the satisfaction level of companies by initiatingcross culture management activities. The hotel and hospitality industry is linked with the cross culture transaction of Australia with different countries. So, the role of technology is to link different countries collectively and organize actions in such a way that overall growth is made in the industry. Airline companies, hotels, travel companies etc. form a part of this industry which requires interaction with companies of other countries to grow and sustain. So, disruptive technology connects different organizations and industries which help the company to provide higher level of satisfaction to the customers along with harmony among different countries (Patiar, Ma, Kensbock, Cox, 2017). Future trends of disruptive technology in Australian Hotel and Hospitality Industry The robotics trend in hotels The report of Travel weekly stated that Americas Lodging Investment Summit (ALIS) is aiming to use robots for the help of hotels so as to deliver amenities at the doorstep of guest and providing them sanitation facilities. The initiation seems to contradict the role of hotel companies, as robots cannot provide homely and welcoming experience to the customers. But initiation of this technology will help the companies to fill the workforce gap and many employs are required by the company but few of them are available on the job. So the development of robot facilities will reduce the work pressure of employees and help the company to divide work properly and grow (Bowie, 2018). Technology to improve experiences As technology plays an important role in the travel lifecycle and it also helps in the promotion and advertisement activities for the industry in the target market. So, analyzing the future it should be noted that companies are now becoming more customer-centric and are focusing on increasing the satisfaction level of the customers. Activities like online booking, digital key for rooms, robotic services, automated check-in and check-out activities can be introduced by the companies present in Australian hotel and hospitality industry to gain appreciation (Chan, Okumus, Chan, 2017). Demand for data analysts and scientists There is an emerging demand for data analysts and scientists in the market so as to identify the right type of people for the services of the company. In order to truly understand the guests, the hotel operators are increasingly turning to data scientists to get under the skin of customers. In order to meet the high expectations of customers big data etc., activities are initiated in the industry (Brochado, Rita, Margarido, 2016). Generations and Technology The right types of people are being identified by the company who demands the services offered by the company. Like, adventure tourism services are mainly preferred by millennial tourist so the company is aiming to provide technological services to people according to generation. As old age, people will not understand complex technology (Rosenbaum, Wong, 2015). Recommendation Thus, it should be recommended to the industry that they should focus more on the research and development department field so that they are able to track competitive technology which can enhance the skills and abilities of the market to grow. Investment on RD will reduce the use of energy and will promote the activities of companies in the international market as well. Apart from that, disruptive technology should be initiated carefully and it shall not create destructions of the environment and the market in any way. Conclusion Thus, in the limelight of above mentioned events, it should be noted that disruptive technology refers to the process of technical changes in the organization which increase the profit margin of the company. The above mentioned report successfully explains the impact, role and future trends of the use of disruptive technology in the Australian hotel and hospitality industry. The task also talks about the recommendations to the industry to improve with the help of disruptive technology in the market. The report satisfactorily fulfills all the requirements of the task. References Bowie, D. (2018). Innovation and 19 the century hotel industry evolution. Tourism Management,64, 314-323. 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